MTR Foods new look

| January 18, 2013 | 0 Comments

MTR Foods announces aggressive business plans Relaunches the brand with a new dynamic look MTR Foods, the pioneers in the Food Processing Industry and a trusted name with a 85 year heritage that serves Authentic Indian Vegetarian meals today announced plans & showcased their strategy for doubling turnover to Rs. 500 crore & trebling profits of the company by end 2012. MTR Foods, Your Friend in the Kitchen, also introduced a new face of change for the brand by relaunching it in India, with all of its packaging redesigned. The object of this exercise is to revitalize the brand so that it appeals more to India’s modern consumers, at the same time remain true to the history of the brand by staying authentic. Commenting on the way forward, Sanjay Sharma, CEO MTR Foods says, “the Indian consumer, especially the woman is rapidly evolving, she has more tasks in hand in addition to cooking. For this reason, MTR aims to revitalise the brand to drive growth and shift from being focused only on south India, to using market support and product innovation and becoming a pan India brand. In order to achieve this goal, MTR Foods has spent the last year in carrying our comprehensive research and has gathered important information about its brands, core categories and consumers, as well as identifying important areas of growth. The research and analyses have helped it develop a strong plan for growth, a sharper position platform and a new brand architecture MTR FOODS, which was acquired by

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